Demand Generation, Marketing Manager

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  • schoolנסיון5+ שנות ניסיון
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תיאור משרה

Demand Generation Marketing Manager Role & Key Responsibilities:

  • Knowledge and acquaintance in leading demand generation activities, including creating and driving ABM strategy
  • Design and deliver integrated marketing campaigns for in-person and digital channel execution with a focus on ABM
  • Own the demand generation efforts to drive virtual and field marketing events
  • Own the top-of-the-funnel marketing qualified leads (MQL) target for each quarter worldwide and will be responsible to drive conversion to SQLs.
  • Team up product, partner, and industry marketing to create campaigns to mine the current lead base (Hubspot, Salesforce) and to nurture leads generated from new sources with a focus on micro-segments based on industry, use case, topic/technology/intent
  • Lead the definition of new displacement and defensive campaigns with product marketing and partners, to position our strengths and leadership within the market
  • Define, rollout, and track cold outbound campaigns via Salesloft with a focus on industry, use case, topic/technology/interest, and events
  • Work closely with the SDR team to execute the campaigns, driving engagement within our lead base and then having the SDR team work on engaged leads to get meetings
  • Support partners in joint go-to-market campaigns to drive demand generation
  • Increase key email metrics such as open, click-through, conversion rates, and influenced ACV, by implementing testing methodologies.
  • Ability to use Hubspot and generate all the marketing campaigns required to drive lead generation
  • Lead the analysis of campaign performance with reports and dashboards and drive recommendations for improvements and optimization of content, mix, frequency, etc. to exceed MQL generation and revenue goals
  • Own data management including database segmentation, lead list management/upload, and lead qualification processes in Hubspot and Salesforce

דרישות תפקיד

  • Bachelor’s degree or equivalent combination of education and experience
  • Minimum 4-5 years of demand generation marketing experience working in a fast-growing, start-up environment (B2B preferred). 
  • Experience in Account-Based-Marketing (ABM) execution.
  • Expert knowledge of Hubspot, Salesforce, SalesLoft. Proficiency in Rollworks, Photoshop and WordPress an advantage.
  • Excellent written communication skills in English: you will be responsible for creating all the campaign collateral to drive multi-touch demand generation campaigns
  • Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience.
  • Familiarity with cybersecurity principles and technology
  • Attention to detail; strong work ethic and team player. Superior executional, organizational and time management skills
  • Ability to represent the company in events if needed

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על החברה

חברת Cyberint מתמחה בניטור, חקירה ותגובה לאיומי סייבר והונאה מקוונת. הפלטפורמה שפיתחה, Argos Edge™, מאפשרת ללקוחותיה למפות בזמן אמת את הנכסים הדיגיטליים שלהם ולזהות איומים פוטנציאליים. מטה החברה ומרכז הפיתוח שלה ממוקמים בישראל ויש לה מרכזים נוספים בניו יורק, אנגליה, סינגפור, פיליפינים, אוקראינה ובלגיה.

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