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PPC is our primary growth engine. As we plan on doubling our revenue in 2021, we are looking for a dynamic PPC Marketing Specialist with B2C experience in a global SaaS company to join our User Acquisition team and help us reach this ambitious goal!
• Manage marketing campaigns in one or more PPC channels - Google, YouTube, Bing (Yes, we said Bing) & Facebook.
• Grow new marketing channels - LinkedIn, Twitter, Taboola/Outbrain, and any other channel that could be relevant.
• Manage and monitor marketing budgets within an ROI-driven marketing strategy.
• Create awesome marketing campaigns with the support of our creative and content teams and test across the different channels.
• Work closely with our revenue and product teams to leverage all of our assets into impressive marketing campaigns.
• 2+ years of experience with campaigns in large scales ($100k+ per month) - Must
• Experience with B2C campaigns for a global SaaS company.
• Experience with other PPC channels (Linkedin, Taboola, Outbrain, and other ad networks).
• Number oriented with analytical skills and comfortable with large sets of data and numbers.
• Familiarity with WordPress – an advantage
• Experienced with Google Analytics and Google Tag Manager.
• Creative abilities and some copywriting skills - Definitely an advantage.
• “Can-do” and hands-on mentality, growth mindset, adaptability, and a drive for continuous improvement.
• Excellent written and verbal communication skills in English.