Head Of User Acquisition

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תיאור משרה

LivePerson is a transformational force in how Brands and Consumers communicate. With over 18,000 customers including Citi, HSBC, Disney, Verizon, and Home Depot, we are on a mission to make life easier for people and brands everywhere through trusted conversational AI. We believe in a future where conversations are the norm for getting your intentions fulfilled - whatever they are. 

We are an innovative, intent-driven company that believes in building the future and we are looking for growth minded, unconventional thinkers to join the team.

You will thrive here if: 

You can operate in a fast paced, dynamic environment

You nerd out about AI, how it can be applied, or how you can learn more about it (don’t worry we’ll help)

You believe data-led decision making is the norm

You see feedback or failure as motivation to learn and to grow 

You relate to our core principles and want to work with experts in their respective fields

If you eat and breathe online marketing, passionate for data and results and thrive with challenge – this might be the job for you. It is a rare opportunity for a seasoned marketer to lead one of the best and forward thinking consumer-marketing teams in the country in a fast growing and rewarding environment.

LivePerson consumer is the leading online marketplace of live experts. We serve millions of consumers in multiple brands and verticals and proud to be one of the biggest spiritual advise vendors in the world. We are looking for a world-class leader for our User Acquisition team. This role will lead our demand generation efforts, managing a multi-million dollar budget and leading a team of top talents, focused on driving continued and efficient growth. This person should be a seasoned, data driven marketer. Somebody who understands how to create a holistic, successful, customer acquisition strategy that bridges paid and organic channels.


As an executive member of the extended leadership team, you will have overall responsibility for the cost-effective scaling of the company's customers base!

In this role you will:

  • Own and evolve our paid and non-paid demand generation strategies via various channels (SEM, Social, affiliates, SEO, ASO) and distribution partners
  • Control CPA and increase Life Time Value through constant improvement of tools, tracking and optimization of campaigns and funnels.
  • Build and closely monitor media plans in line with CPA, budget and LTV targets. Set aggressive targets for revenue and conversions from all online channels and ensure these KPI’s are being met
  • Establish models that ensure efficient spend and allocate to the most efficient growth channels
  • Implement testing methodologies to ensure constant improvement of KPI’s, including response and conversion rates and multivariate testing
  • Identify and introduce new innovative and creative acquisition channels and sources
  • Lead and mentor a team of marketing top talents and oversea a multimillion $ budget
  • Work closely with the product and business operations teams, lead cross organization initiatives and provide ongoing analysis and input

דרישות תפקיד

  • 8+ years of successful progressive experience, 5+ years in managerial roles
  • Proven expert in online marketing (SEM, SEO, social media, Conversion optimization, analytics & technology).
  • Successful track record in leading revenue driven and cost effective business growth at scale.
  • Strategic thinker with the capacity to execute on a detailed level with a passion for success
  • Hands on mentality with the desire to create immediate impact
  • Highly analytical, data driven with full excel proficiency and ability to analyze independently and drive insight from complexed, multi-source data
  • Expert in online tracking, reporting tools, attribution models and with optimizations of various acquisition and conversion journeys and flows.
  • Out-of-the-box thinker. Ability to identify and launch innovative marketing channels, strategies and campaigns and generate new cost effective revenue streams.
  • Creative problem solver with excellent interpersonal skills, hardworking, methodical, team player.

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על החברה

לייבפרסון היא החברה המובילה בעולם בפיתוח פתרונות תקשורת לחיבור בין מותגים ולקוחות. החברה הופכת את חייהם של חברות ולקוחות לקלים יותר באמצעות פיתוח ערוצי תקשורת מבוססי טקסט, הנשענים על טכנולוגיות מתקדמות של Big Data, AI ו-Machine Learning, והמאפשרים תקשורת נוחה וקשר משמעותי יותר בין לקוחות למותגים.

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