We’re seeking a passionate, driven, creative and diligent content marketing & outreach specialist to produce and market articles that empower and engage an online audience, and for driving significant organic traffic to our website.
The content marketing & outreach specialist we are looking for has top-notch writing and editing abilities, a deep well of traffic-building partnership ideas, and a history of executing highly successful audience development partnerships with websites, brands, and individual influencers.
This is a highly collaborative role that requires team spirit, flexibility and a can-do approach on top of creativity, curiosity and attention to detail.
Responsibilities
- Content strategy and planning, based on performing rigorous keyword research, trends analysis, and idea generation.
- Develop and execute an outreach and content strategy Identifying relevant website to pitch existing & custom content.
- Utilize outreach tools for link analysis, prospecting, and locating contact information to acquire backlinks, tracking and reporting.
- Evaluate and edit writers' articles for logic, flow, and readership, and rigorously adhere to SEO best practices to optimize all content.
- Support editorial site management and the development of new contributors, content, and ad-hoc projects.
- Track web traffic, and report on key partnership and engagement metrics