Senior Online User Acquisition Manager

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תיאור משרה

Smilebox (by Perion) is a digital platform for creating slideshows, invitations, flyers and eCards. We are looking for an experienced candidate to join our user acquisition team and manage large-scale PPC campaigns across multiple activities and platforms (Google Search, Bing, GDN, YouTube, Facebook, Pinterest and more), mostly in the U.S. market. In this role, you’ll generate growth by finding new niches and marketing initiatives, A/B testing, analyzing, and leading cross-team initiatives to improve conversion rates throughout the funnel. We have a new and exciting product, and you’ll get a chance to make a significant impact, think big, learn and experiment.

Job Responsibilities:

  • Take full ownership of large-scale PPC campaigns across multiple platforms and activities (Paid Search, GDN, YouTube, Facebook, Pinterest, and more)
  • Conduct market research to identify new growth opportunities
  • Plan, launch, test and optimize new marketing channels and initiatives
  • Improve conversion rates by A/B testing user flows, landing pages, ad copy, etc.
  • Provide on-going reporting and analysis of campaigns’ performance
  • Stay up to date with new industry trends, features and tools
  • Work closely with the product and marketing teams to improve conversion rates, user satisfaction and LTV

דרישות תפקיד

  • 2-3 years of experience as a PPC campaign manager
  • Experience in running large-scale, performance-oriented campaigns on both Facebook and Google search, with a monthly budget of over $100K
  • A minimum of a bachelor’s degree, preferably with an emphasis in marketing, business, computer science, math, or similar quantitative focus
  • Exceptional analytical and quantitative skills, with a demonstrated ability to work through complex data sets to zero in on what's most important
  • Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
  • An innate curiosity and a passion to succeed
  • Fluent verbal and written English skills required

workהגשת מועמדות

Perion

על החברה

פריון מספקת פתרונות שיווק דיגיטליים למותגים וספקי מדיה. פריון שמה לעצמה כמטרה להוביל את תעשיית השיווק הדיגיטלי העולמית בתחומי הפרסום, המדיה החברתית והחיפוש, והיא משקיעה משאבים נרחבים אורגניים וחיצוניים בכדי ליישם את האסטרטגיה ולמקסם את פעילותה לרווחת כלל עובדיה וציבור המשקיעים.

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