The Business Performance department is responsible for enhancing the business success of Plarium by ensuring excellence in the performance on all business aspects including marketing, games & product design, retention, monetization, etc. The department builds, operate, and optimize the processes across the entire company through the top of the art analytical capabilities & product understanding.
Job responsibilities:
- Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive growth and engagement of Plarium users
- Work closely with the product teams to analyze existing features and ensure a successful implementation of new features.
- Use data to fine-tune and balance the game’s economy, providing economy analysis and drive metrics for revenue optimization
- Evaluating and measuring A/B testing results and trends among our players
- Build and maintain reports, dashboards, and metrics to monitor the performance of our products
- Be an expert on industry trends and the competitor landscape to evolve our thinking
