Facebook UA expert

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תיאור משרה

The Marketing Department is the fastest growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Marketing is all about combining deep, insightful performance analysis with amazing, impact creative. Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

As a part of our Facebook UA team, you will be responsible for multiple large PPC accounts. You will be expected to be Hands-on of large-scale advertising budgets - to develop campaign strategy, conduct A/B tests, reporting and analyzing your activities, conduct market and competitors researches, as well as being creative. The role demands monitoring and optimization on your tasks in real time.

Job responsibilities:

  • Setting, optimizing and scaling Facebook campaigns in order to achieve company's goals
  • Analyze performance based on ROI and engagement to drive actionable insights
  • Identifying trends on real-time and take actions accordingly
  • Stay on top of technology and best practice
  • Implementing innovative management techniques to maximize campaign performance
  • Generate weekly and monthly performance reports for all major metrics, goals and KPI'S
  • Provide creative copy suggestions and graphical ad ideas
  • Run on-going A/B Testing on different activity parameters
  • Develop a strong understanding of the gaming industry, competition and marketing ecosystem

דרישות תפקיד

  • 2+ years experience in Facebook PPC Account Management - Must
  • Gaming industry experience - Advantage
  • Hands-on management of large-scale ($100K+) advertising budgets
  • Excellent analytical skills – Analyzing complex data sets and extracting actionable insights
  • Strong Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation)
  • High motivation and fast learner
  • Ability to handle fast-paced environments with effective time-management skills
  • Must be able to prioritize and meet deadlines
  • Fluent English – both verbal and written

Plarium

על החברה

פלאריום נוסדה בשנת 2009. ב-2017 היא נרכשה על ידי חברת אריסטרוקרט ומאז פועלת כחברת בת בבעלות מלאה. בשנים האחרונות, פלאריום מדורגת בעקביות בין חברות פיתוח המשחקים המובילות בפייסבוק, עם כ-250 מיליון משתמשים רשומים. החברה, שהנהלתה נמצאת בישראל, מעסיקה יותר מ-1200 עובדים ב-8 משרדים ובתי סטודיו לפיתוח באירופה ובארצות הברית. משחקי החברה זמינים ברשתות החברתיות הגדולות.

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