Google & Search Team Lead

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תיאור משרה

The Marketing Department is the fastest-growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

Role and Responsibility:

  • Manage the Google & Search team (Apple Search Ads and more), budget ownership and planning, own all of the search platforms assets and projects
  • Set clear team goals to meet business KPIs, supervise, develop high standards working methods and set deadlines. Develop and share professional knowledge
  • Identification of new opportunities, platforms and trends to help drive growth strategies
  • Analyze key performance indicators for continuous optimization of paid acquisition to achieve volume, quality, and ROAS goals 
  • Leverage data to identify areas of opportunity and execute A/B tests
  • Provide strategic leadership and creative thinking tied to the analysis of marketing trends
  • Develop initiatives, new insights and process improvements for user acquisition management, analysis, and reporting
  • Build and maintain strategic relationships with key marketing partners 
  • Keep management updated on team performance and taking an active part in the strategic planning of the operations
  • Lead cross-teams and studios projects to advance strategic initiatives
  • Build a strategy to launch new games, creative preparation and define KPIs
  • Ongoing collaboration and analysis with creative production and game studios (from soft launch and after hard launch) - High communication skills
  • Set requirements to our marketing BI development team according to needs
  • Develop new features and reports to optimize and monitor the team activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules, creative, etc.)
  • Recruit, maintain and develop the team members and team - build a passionate, professional, united, enjoyable and performance-driven team 

דרישות תפקיד

  • 3+ years of hands-on user acquisition experience in the mobile space 
  • 2+ years of managerial experience
  • Deep understanding and hands-on experience of the mobile ecosystem, Search, Social and Ad networks, including tracking tools, technical integrations, and best practices
  • Performance-oriented, heavy mobile marketing and growth understanding
  • Exceptional data analytics skills and experience working in a results-driven orientation
  • Proven experience at managing large-scale marketing teams
  • Strong leadership skills and a proven ability to manage, mentor and develop high performing and highly engaged teams
  • Excellent in-person communication
  • Demonstrated critical strategic thinking and problem-solving abilities 
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation)
  • Highly effective verbal and written communication, reporting and presentation skills
  • Excellent English skills, both verbal and written | Russian - an advantage
  • Deep understanding of the online gaming industry – a significant advantage

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על החברה

פלאריום נוסדה בשנת 2009. ב-2017 היא נרכשה על ידי חברת אריסטרוקרט ומאז פועלת כחברת בת בבעלות מלאה. בשנים האחרונות, פלאריום מדורגת בעקביות בין חברות פיתוח המשחקים המובילות בפייסבוק, עם כ-250 מיליון משתמשים רשומים. החברה, שהנהלתה נמצאת בישראל, מעסיקה יותר מ-1200 עובדים ב-8 משרדים ובתי סטודיו לפיתוח באירופה ובארצות הברית. משחקי החברה זמינים ברשתות החברתיות הגדולות.

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