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תיאור משרה

The Marketing Department is the fastest-growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Marketing is all about combining deep, insightful performance analysis with amazing, impactful creative.

Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

This role owns budget and performance for multiple acquisition channels. You should tightly work with creative, analytics and user acquisition teams. The ideal candidate should be a tech and marketing savvy person with a passion for gaming.

Job responsibilities:

  • Manage user acquisition marketing campaigns on a variety of mobile ad networks to directly drive results
  • Analyze key performance indicators for continuous optimization of paid acquisition and retargeting efforts across all platforms to achieve volume, quality and ROI goals
  • Monitor user-acquisition KPIs, provide performance reports for all major metrics
  • Build and maintain strategic relationships with key acquisition partners
  • Develop new insights and process improvements for internal user acquisition management, analysis, and reporting

דרישות תפקיד

  • 1+ year digital marketing experience
  • User acquisition experience
  • Understanding with hands-on experience of the mobile ecosystem
  • Data analytics skills and experience working in a metrics-driven environment
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation)
  • Excellent communication skills in English, both verbal and written
  • Native English speaker - advantage
  • Core gamer - advantage

Advantages:

  • Analytical skills, critical thinking, and a curious mind
  • Technical/tech/Gaming savvy
  • Self-driven, Passion for problem-solving
  • Quick learner, ability to self-learning
  • A High degree of organization
  • Ownership mentality, can-do approach

workהגשת מועמדות

Plarium

על החברה

פלאריום נוסדה בשנת 2009. ב-2017 היא נרכשה על ידי חברת אריסטרוקרט ומאז פועלת כחברת בת בבעלות מלאה. בשנים האחרונות, פלאריום מדורגת בעקביות בין חברות פיתוח המשחקים המובילות בפייסבוק, עם כ-250 מיליון משתמשים רשומים. החברה, שהנהלתה נמצאת בישראל, מעסיקה יותר מ-1200 עובדים ב-8 משרדים ובתי סטודיו לפיתוח באירופה ובארצות הברית. משחקי החברה זמינים ברשתות החברתיות הגדולות.

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