Mobile UA Team Lead

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תיאור משרה

The Marketing Department is the fastest-growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics!

Marketing is all about combining deep, insightful performance analysis with amazing, impactful creative. Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

Join our winning team and lead the user acquisition team. The successful candidate will take ownership of high-scale user acquisition activity and lead the team to achieve marketing KPIs.

Job responsibilities:

  • Manage a team of user acquisition managers in a variety of mobile ad networks and platforms
  • Set clear team goals, supervise
  • Delegate tasks and set deadlines
  • Oversee day-to-day operation
  • Monitor team performance and report on metrics
  • Analyze key performance indicators for continuous optimization of paid acquisition to achieve volume, quality, and ROAS goals
  • Build and maintain strategic relationships with key marketing partners
  • Develop new insights and process improvements for user acquisition management, analysis, and reporting
  • Motivate team members, create an inspiring team environment with an open communication culture
  • Discover training needs and provide coaching
  • Keeps management updated on team performance

דרישות תפקיד

  • 3+ years of hands-on performance marketing/user acquisition experience in the mobile space
  • 2+ years in a management role
  • Tech Savvy, heavy mobile marketing, growth, and user acquisition experience
  • Deep understanding and hands-on experience of the mobile ecosystem, SEM, Social and Ad networks, including tracking tools, technical integrations, and best practices
  • Demonstrated critical strategic thinking and problem-solving abilities
  • Exceptional data analytics skills and experience working in a metrics-driven environment
  • Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation), reporting and presentation skills
  • Excellent communication skills in English, both verbal and written

Advantages:

  • Ownership mentality Leadership
  • Excellent organizational skills
  • Strong analytical skills, critical thinking, and a curious mind
  • Highly technical Self-driven
  • Passion for problem-solving
  • Bonus Points BA/BS in math, finance, economics, or another quantitative field
  • Experience in mobile gaming
  • Excellent communication and leadership skills
  • Decision-making skills
  • Being a gamer

Plarium

על החברה

פלאריום נוסדה בשנת 2009. ב-2017 היא נרכשה על ידי חברת אריסטרוקרט ומאז פועלת כחברת בת בבעלות מלאה. בשנים האחרונות, פלאריום מדורגת בעקביות בין חברות פיתוח המשחקים המובילות בפייסבוק, עם כ-250 מיליון משתמשים רשומים. החברה, שהנהלתה נמצאת בישראל, מעסיקה יותר מ-1200 עובדים ב-8 משרדים ובתי סטודיו לפיתוח באירופה ובארצות הברית. משחקי החברה זמינים ברשתות החברתיות הגדולות.

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