SciPlay is looking for an experienced copywriter that will shape and lead SciPlay's brands in a way that will assist them to outperform the market.
In this position, you will work closely with our UA and game teams to lead a distinct tone-and-style and messaging to create excellent performing creative campaigns. We are looking for an experienced, native English copywriter by heart, that will drive consensus across different teams and express our unmatched social-casino and casual gaming experience through innovative and articulate messaging.
- Lead creative copywriting and messaging across the board (Marketing campaigns, corporate materials, and more)
- Define campaign messaging short/long term strategy along with the marketing directors
- Create copywriting guidelines for each brand (tone and style, wording, best practices)
- Own and execute SciPlay's written communicational needs, from internal marketing to high-profile creative campaigns.
- Develop a cohesive verbal identity that translates across each brand and product marketing
- Develop a copy testing strategy with key channel owners to identify what works across platforms and placements
- Help drive business results by delivering on copy for a fast-paced, "test-and-learn" oriented marketing team
- Work efficiently to develop assets needed for marketing needs
