The Marketing Analyst will play a pivotal role in helping the company's growth by analyzing trends, provide conclusions, and actionable insights, drive initiatives and influence the decision-making process of our Growth Marketing department.
The main responsibilities of this team include monitoring and analyzing UA performances, raise flags when needed and support budget optimization for our games. Also, analysis of game profitability and long-term potential, players behavior, game funnel and reaction to changes within the products.
Our end goal is making sure we bring the best and most relevant players to our games in the most efficient and effective way.
- Use advance analytics, data mining and BI tools to execute top-notch marketing analyses to identify patterns, trends and opportunity from multiple large data sets
- Translate business questions and requirements to structured analyses and accordingly define suitable methods, techniques and solutions
- Deliver valuable outputs, recommendations, guidelines, conclusions and insights
- Proactively find gaps and opportunities in campaigns performance and budget management
- Work closely with the different marketing teams and stakeholders
- Plan, build and maintain BI reports for the different marketing teams and senior management
