Director of Inbound Marketing

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תיאור משרה

Yotpo is looking for an experienced Inbound Marketing Director to own our organic growth channels and content distribution efforts.

Thousands of brands worldwide use Yotpo to power their marketing, and more are joining every day. As the Inbound Marketing team leader, you'll be responsible for planning and executing a strategy to accelerate Yotpo's hyper-growth through content marketing, SEO, social, and more.

You’ll be responsible for leading the team that oversees all the inbound demand generation for Yotpo, taking our marketing growth strategy to new levels, and expanding our reach and impact among new audiences.

If you are excited about finding innovative ways to attract new, relevant traffic but also love getting into the details, analyzing and optimizing the inbound funnel from first visitors to qualified leads, then you’ve found your dream job!


  • Lead a team that oversees all the organic and inbound demand generation efforts for Yotpo
  • Orchestrate cross-team marketing campaigns and global efforts between Tel Aviv, London, and New York
  • Constantly source and develop new organic growth channels, including SEO, social media, communities, and advocacy.
  • Manage content distribution efforts
  • Analyze and optimize the inbound funnel from first visitors to qualified leads

דרישות תפקיד


  • Proven track record in creating meaningful organic growth
  • 5 years experience in a b2b company (preferably SaaS)
  • Great leader with lots of management experience 
  • Ability to think outside the box while keeping numbers in mind
  • Hands-on inbound marketing experience including distribution, SEO, social, and funnel optimization


על החברה

Yotpo מספקת פתרונות תוכן גולשים למעל 200 אלף עסקים בעולם ומשרתת מעל 400 מיליון יוזרים בעולם. החברה עוזרת לעסקים לשווק את עצמם דרך החוויות של הלקוחות שלהם, כלומר במקום שעסק פשוט יפרסם את עצמו בערוצים רגילים , עכשיו העסק מפרסם את עצמו דרך הלקוחות שלו.

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