Product Marketing Analyst

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תיאור משרה

Yotpo’s mission is to help eCommerce brands stand out. We believe that the modern consumer no longer responds to traditional advertising but rather relies on real people to inform their purchase decisions. Yotpo helps online businesses adapt to this growing trend by giving them the ability to acquire, convert, retain, and understand customers through user-generated content. More than 70,000 brands worldwide, including GoPro, UNTUCKit, and Esurance, rely on Yotpo to grow their business.

We are looking for a Product Marketing Analyst to join our growing Product Marketing team. You will primarily be responsible for the pricing and packaging of our entire product suite. You will collaborate with multiple teams across Yotpo to blend our market insights, product offering, competitive standing, and internal data into effective pricing and packing plans that are a win-win for Yotpo and its customers.

This is a full time position based in Tel Aviv, Israel.


  • Develop pricing & packaging plans for our entire product suite
  • Perform various analyses of our product-market fit, such as customer segmentation, usage, and churn, and drive insights to inform pricing and other business decisions
  • Design process and data infrastructure to support continuous improvement of our pricing & packaging
  • Continuously monitor the effectiveness of our pricing plans through data analysis and tight collaboration with our Sales, Customer Success, and Partners teams
  • Provide operational support to promotional campaigns and deal quotes

דרישות תפקיד


  • 3-5 years experience as a Business Analyst, Data Analyst, or similar roles
  • Exceptional analytical skills with ability to collect, organize, and analyze ambiguous data to drive solid conclusions
  • Excellent proficiency with Excel and modeling techniques
  • Strong communication and interpersonal skills
  • Strong project management skills
  • Intellectual curiosity about customer psychology and decision-making
  • Experience using statistics to analyze datasets -- an advantage
  • Experience working with a SaaS company -- an advantage
  • BA in math or statistics -- an advantage



על החברה

Yotpo מספקת פתרונות תוכן גולשים למעל 200 אלף עסקים בעולם ומשרתת מעל 400 מיליון יוזרים בעולם. החברה עוזרת לעסקים לשווק את עצמם דרך החוויות של הלקוחות שלהם, כלומר במקום שעסק פשוט יפרסם את עצמו בערוצים רגילים , עכשיו העסק מפרסם את עצמו דרך הלקוחות שלו.

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